Prada Ways Stores Use Science to Trick You Into Buying Crap1
This is because, after , they've found that we're as easy to predict as animal migrations. Studies show that Americans like to shop counter clockwise. Over time, they've found that stores that cater to this by putting the door on the right do better business than stores with the door in the center or, worst of all, the left.Grocery stores are laid out to lead you around a set path you didn't even know you were following. Knowing you'll head right, they place the freshest, best looking stuff they've got right in your path. Not the most popular stuff, mind you they know most of you didn't run to the store at midnight to buy lettuce, and they know that if they put the Doritos to the right, you'd grab them and head to the counter. Instead, Prada pockets they lead off with the produce, which . The idea is that you'll associate the rest of the store with the freshness, bright colors and nice smells you got from the nicely laid out produce.But whatever causes the impulse, it's really strong. A store in Philadelphia . They forced customers to enter using the left entrance, only to see them immediately head to the right once inside. The managers then put down several pallets of goods in the way, thinking shoppers would just shrug and turn left and continue shopping. They were wrong. Customers struggled by the blockade to the right, shoving their carts through, demanding to move in a counterclockwise fashion, "as determined as salmon swimming upstream."
They're both shiny, and they're both expensive. Those things are not coincidental, and retailers know it. It's almost a physical response humans automatically assume something that gleams is fancy and valuable. Hell, most people subconciously think their car runs better after it's been washed and/or waxed. "There's no way this can be the same shitty 1988 Geo Metro I was driving before! Look how shiny it is!"Likewise, go into any high end shopping mall, Prada Ways Stores Use Science to Trick You Into Buying Crap and every surface you look at will be gleaming its ass off:Don't you just want to lick every inch of this?A company called Envirosell Inc. Postal Service and many others) did a study on this and found that . We can't help it.Well, for one thing we know that it isn't just humans birds like shiny stuff too (you even hear stories of them stealing jewelry). Researchers came up with an interesting theory back in 1990, saying that it's due to an ability that evolved , back when the species had to worry about that sort of thing.This was during the "shitting in bushes" phase of our evolution.
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